AI + hosted website builder

Sitified vs Wix

Wix is a capable general builder. But to actually sell a room, you're on the $39 plan, bolting on a third-party app hoteliers rate 1.2/5, and setting it up yourself. Sitified is $10 a month with hotel booking already built in.

A general drag-and-drop builder with an AI generator (“Aria”). You can make a bookable hotel site, but only by adding “Wix Hotels by HotelRunner”, a separate app Wix's own guide calls complicated to set up.

Sitified

Pricing: $10/month, all-in. Hosting included.
You maintain: Nothing. We host it, update it and keep it live.

Wix

Pricing: Free · Light $17/mo · Core $29/mo (min for payments) · Business $39/mo · Business Elite $159/mo, all billed annually. Hosting included.
Hosting: Included in every paid plan; taking payments needs the Core tier or above.
Reputation: Hoteliers rate Wix Hotels by HotelRunner 1.2/5 on HotelTechReport (24% would recommend it), citing overbooking and slow sync. [3]

Feature by feature

The 11 things that decide whether a hotel website wins direct bookings, and how each product handles them.

Criterion	Sitified	Wix
Page load speedHow fast your site loads on a phone. Measured with Google's own yardstick, Core Web Vitals: main content up within 2.5 seconds.	Pre-built HTML served from a CDN. There's no page-builder code to download before your photos appear, which is the usual reason a builder site fails Core Web Vitals.^[S3]	Getting better: 74% of Wix sites passed Google's Core Web Vitals in 2025. But it runs a heavy app engine, and optimising images and apps is on you.^[4]
Responsive designLooks and works right on phone, tablet and desktop, where most guests actually browse.	A responsive, per-hotel design system. Every layout is built to work from phone to desktop.	Responsive, though the classic editor needs a separate mobile layout. Full auto-responsive design is only in the newer Wix Studio.^[1]
What it costs, all inThe real price. Most builders quote a low number, then charge again for hosting, booking and the add-ons you actually need.	$10/month, all-in. Hosting, content, live rates and the booking engine are in the one price. Your card processor still takes its own cut, as it does everywhere.	Hosting's included, but payments need Core ($29/mo), and the plan most hoteliers land on is Business ($39/mo), before the HotelRunner add-on, whose price Wix's own docs can't agree on ($15/mo in one article, “no additional fees” in another).^[5]
Who writes the contentWho writes the words and picks the photos. Most tools hand you an empty template to fill in yourself.	Your site arrives written. We read your real reviews, amenities and photos, then write every page and every room from them. You start from a finished site, not a blank page.	Aria writes generic copy from a short prompt, not from your real reviews, amenities or photos.^[1]
Who keeps it up to dateWhen search rules change or a new page type ships, does it reach your site on its own, or does someone have to go and do it?	Because we host your site, SEO improvements, new sections and fixes reach it automatically. No admin, no plugin updates.	The platform updates itself; keeping the content current is on you.^[1]
Live rates and direct bookingCan a guest pick real dates, see your real price and book on your own site, without you paying an OTA commission?	Open-API channel-manager integration. Your rooms, rates and availability come from Effective Tours, so the guest books with you, not with Booking.com.^[S1]	Only through the bolt-on “Wix Hotels by HotelRunner” app. Wix's own setup guide calls it “complicated to sync and set up”, and hoteliers rate it 1.2/5, with logged double-bookings.^[3]
Payment providersCan you connect your own payment account, or are you locked into the platform's own processor and its cut?	Connect your own account from 150+ payment providers. No proprietary lock-in, no forced processor.^[S2]	100+ providers you can connect, though Wix Payments is the default (2.9% + $0.30 a card).^[1]
Social-media managementCan you write and schedule posts to Instagram or Facebook from the same tool that runs your site?	Not yet. It's being built, and we'd rather say that than pretend.	A real built-in social scheduler, with AI-suggested posts across Instagram, Facebook, TikTok and YouTube. Genuinely good, and more than Sitified offers today.^[1]
Keeping the words freshDoes someone keep rewriting your copy as the hotel changes, or does the site slowly go stale?	A content-refresh subscription on top of the $10. We rewrite your copy as the hotel changes, in all your languages, so you never hire a copywriter.	No done-for-you content service; the Wix Marketplace just lists freelancers to hire.^[1]
Languages, built inMulti-language for international guests, included rather than a paid add-on plugin.	Any language, with up to 10 live on the site at once. The list isn't fixed: ask for Portuguese and Spanish and we add them. Each gets its own pages and URLs, so search engines index them properly, and you can edit any of it.	Wix Multilingual covers 180+ languages free, more than Sitified's 10. But it's machine translation, capped by word credits, not hotel copy written per language.^[1]
SEO, done for youSearch-engine structure and metadata, handled for you rather than a separate plugin to configure.	SEO is wired in, not a plugin you configure. Sitemap, hreflang for every language, and structured data for the hotel and each room.	A guided SEO checklist you fill in yourself. It won't write the copy for you.^[1]

✓ Yes~ Partial– Limited✕ No◔ Coming soon

Why hoteliers choose Sitified over Wix

01
To sell a room on Wix you stack it up: the $39 Business plan, plus a third-party HotelRunner app hoteliers rate 1.2/5, plus the setup Wix itself calls complicated. Sitified is $10 with booking already wired in.
02
Your content is built from your real reviews and photos. Wix's AI writes generic copy from a questionnaire.
03
Live rates come from Effective Tours, inside the product. On Wix they come from a separate app whose price Wix's own pages can't agree on.
04
Where Wix genuinely wins, on social scheduling and 180+ languages, take it. Sitified covers the hotel basics (10 languages, SEO, live rates) and skips the assembly work.

What Wix does better

No product wins on everything. These are the places Wix has us beaten.

Its social scheduler is live today and ours isn't. If posting to Instagram from the same tool matters right now, Wix has it and we don't.
180+ languages against our 10. It's machine translation, but if you need Finnish on day one, that's wider coverage than we offer.
The app market is enormous. Whatever odd thing you want bolted on, there's probably a Wix app for it.
You can hand-tune every element. We generate the layout; Wix lets you drag it.

In fairness — Wix is popular for good reason. The social scheduler is real, 180+ languages is more than we offer, and the app market and visual editor give you room to hand-tune everything. For a general small-business site you build yourself, it's a strong pick.

Find your hotel and see what Sitified builds for it

Pick your region, search for your property, and we’ll put together a booking-ready site from your reviews, photos and live rates. It takes a few minutes, and you can look before you decide anything.

Choose your region

How we compared

Every claim about Wix is sourced and linked below, usually to their own pricing page or documentation.
Prices move. We checked these in July 2026, so treat any figure as a starting point and check it yourself before you buy.
Where we couldn’t verify something, the page says so instead of guessing.
If we’ve got something wrong or out of date, tell us and we’ll correct it.

Sources

Our own claims

Competitor details reflect publicly available information at the time of writing and may change. Comparisons are Sitified’s assessment for hotel use. Product names and marks belong to their respective owners.